For this example, we partnered with the ATD Dallas Head of Marketing and Communications to refresh the branding of the leading local L&D conference: The Southwest Learning Summit. 
 
The client shared her vision for a look and feel that said "American Southwest" without the overuse of the typical cactus and armadillo. She also emphasized the importance of using the brand colors and removing the lightbulb graphic. 

The final design places a fresh take on the original brand while highlighting the now popularized acronym (often pronounced "Swil-lis"), and the sandy background color ties the warm color palette back to the vibe that says "Modern Southwest."